The Frenchman’s five goals from five games sees him in pole position to claim the Golden Boot.
Despite France missing the likes of Paul Pogba and Karim Benzema, Mbappe hasn’t missed a beat as he continues to give defenders headaches.The 23-year-old has already picked up two Man of the Match awards at the 2022 World Cup, and in doing so, has turned more heads with a very subtle act.
The Man of the Match trophy in Qatar is sponsored by beer company Budweiser and Mbappe has seemingly flipped the trophy each time when posing for photos to ensure their logo isn’t showing.MORE: Everything to know about Kylian Mbappe
Reason Kylian Mbappe hides Budweiser logo
While Mbappe is yet to comment directly on the matter, the young Frenchman takes his overall image seriously and reportedly doesn’t want to be seen promoting alcohol.
Mbappe has deliberately avoided aligning himself with companies linked to alcohol, gambling or fast food in the past as he looks to be a good role model for kids around the world.
He isn’t the only player to have been pictured with the Budweiser logo hidden in Qatar with Vincent Aboubakar, Wahbi Khazri and Yassine Bounou all seemingly opting against showing the brand’s image too after collecting the Man of the Match award.
The Athletic reached out to AB InBev, which brews Budweiser, for comment and they pointed to a FIFA rule which states: “Alternative, culturally appropriate arrangements have and will continue to be made for players with bona fide objections on religious grounds.”
Such a stance suggests Mbappe and others are allowed to hide the logo if the promotion of alcohol goes against their beliefs.
🔥 Kylian Mbappé pulls clear in the race for the Golden Boot with *two* Goal of the Tournament contenders.
What a performance! He’s today’s #Budweiser Player of the Match.
— Budweiser Football (@budfootball) December 4, 2022
Why Kylian Mbappe did not join France team photo
Mbappe has a history of being careful when it comes to photos and notably refused to take part in a France squad photoshoot back in September.
L’Equipe reported at the time Mbappe’s decision was due to image rights concerns and a lack of certainty around how the photos would be used.
The PSG star is eager to have a larger say over how such photos are used and which brands the national team aligns itself with.
Kylian Mbappe sponsor, image rights dispute
Mbappe also opted against taking part in a commercial deal with the France team back in March 2022 as well.
The 23-year-old stressed afterwards that image rights need to be taken more seriously and players should have more of a say over them but admitted he alone can only do so much.
“What’s funny is that before this rally in March, I don’t think anyone wrote an article, not even a brief one, on image rights,” Mbappe said at the time.
“This thing had to happen for there to be a lot of things: he doesn’t want to do this, he said that, he doesn’t want that…
“There was this little misunderstanding in the selection, but we are going to settle it because there is a competition coming up, we are not going to create problems for nothing, we have a compeition to win.
“But football has changed, and I think it’s fair to give a say to our name, what it is associated with.
“I’m not asking for much, I have the right to manage my career as I see fit, with the values I want to promote.
“I don’t want to revolutionise football, I won’t succeed, it’s not my goal, it’s not my fight.”
Nike, Hublot, FIFA 23 and Oakley are among some of the sponsors Mbappe is personally contracted to.